World Travel Awards, the hospitality industry’s leading awards programme, has reunited hundreds of market leaders for a glamorous night at the JW Marriott Phu Quoc Emerald Bay.

And for third year on a row, Deer Jet has been selected as the World’s Leading Private Jet Charter.

Once more, Deer Jet has showcased its superior services and outstanding business innovation, winning the votes of hundreds of thousands of industry leaders and business travellers whom had selected the company from a pool of global leaders including Net Jets and Royal Jet among others.

Xu Lidong, president of Deer Jet, received the trophy for at the 24th World Travel Awards Grand Final Gala Ceremony in Vietnam.

In 2017, Deer Jet had attracted the attention of the global industry and the most discerning global travellers thanks to its innovative services and campaigns including its Dreams Encounter the World exhibition of 787 Dream Jet and its pioneering premium travel itineraries taking customers for cultural, artistic and natural excursions around the world.


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Since its establishment 22 years ago, Deer Jet has been firmly committed to improving services, allowing the company to grow at an unprecedented rate and taking the business from being China’s first private jet company up to its current position as the largest business aviation group in Asia and a world’s leading lifestyle brand.

Xu Lidong said: “Once more the World Travel Awards acknowledged Deer Jet for its unique services.

“This award encourages us to push the bar even higher as we go on a journey reaching new markets. We want to enable the world to enjoy our signature Seven Stars experiences.”

In the near future, China’s premium travel sector will reach a plateau thanks to the country’s growing economy and increasing domestic consumption.

As a leader in private aviation and lifestyle services, Deer Jet is targeting this growing market and developing new travel products and services specialised for discerning business and leisure travellers worldwide.